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Marketing Case Studies: What You Can Learn From Coke's Massive Branding Mistake - Marketing Words Blog
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Thanks to "Stranger Things", Coca Cola is Bringing Back '80s Misfire "New Coke"! - Bloody Disgusting
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World: Allen, Frederick: 9781504019859: Books: Amazon.com
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New Coke: "Stranger Things" season 3 release July 4 on Netflix will see return of Coca-Cola's failed 80s drink with new promotional campaign - CBS News
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